Build in public without
feeling like a fraud.
Remove the pressure. Keep your voice. Post without overthinking.
You already wrote the content. You just didn't realise it.
Builders who'd rather build
Not broadcast
Indie hackers who hate self-promotion
Show up without the cringe
Builders who fear sounding cringe
Keep your voice, lose anxiety
Founders unsure what's interesting
We surface what matters
Raw data → Authentic posts
✍️ Your Private Inputs
Work Diary
Daily thoughts, struggles, wins
Slack
Team conversations
Voice notes & messages
Customer conversations
📢 Authentic Content to Share
"Lesson from today: the best roadmap items often come from listening, not just planning."
X (Twitter)
"Today's build session was fueled by coffee and a single line of user feedback. It's not glamorous, but it's progress. #buildinpublic"
"r/indiehackers - A reminder that sometimes the best tool for fixing a bug is a short break."
No blank canvas. No guru voice. 100% your words — just amplified.
Why founders struggle with content
Most indie founders feel pressure to post on social media, but three core challenges hold them back:
It feels performative and fake
You want to share authentically, but everything sounds like marketing speak when you try to craft posts.
It takes too much time
Crafting posts, finding the right tone, editing for hours – time you'd rather spend building your product.
You don't know what to share
Your daily work feels mundane, but you know others would find your journey valuable if presented right.
It feels performative and fake
You want to share authentically, but everything sounds like marketing speak when you try to craft posts.
It takes too much time
Crafting posts, finding the right tone, editing for hours – time you'd rather spend building your product.
You don't know what to share
Your daily work feels mundane, but you know others would find your journey valuable if presented right.
Yet, growing an audience is key to getting customers. Our AI assistant solves this tension by turning your private thoughts into authentic posts.
From private notes to authentic posts
Our AI assistant is the self-promotion safety net — the ghostwriter that knows your inner monologue. It mines your daily notes and preserves your authentic voice.
Write daily notes
Share authentic posts confidently
Our promise to you:
No blank canvas. No fake expertise. No content anxiety.
Transform one diary entry into 6 different authentic posts ready to share across platforms
Founder Context
Trained on authentic stories, not corporate speak
Your Voice
Learns your style for authentic posts
Instant Transform
Hours to minutes with AI processing
Privacy-First
Your notes stay private, always
The power of consistent posting
Real growth from authentic content that doesn't burn you out
Growth Impact Over 8 Weeks
Based on founders posting 3-4 times per week consistently
11x Follower Growth
From 150 to 1,750 followers in just 8 weeks
60x More Leads
From 2 to 120 quality inquiries per week
Real examples from early testers
Side-by-side: a raw diary line becomes an authentic post — with engagement to match.
Spent 3 hours today trying to figure out our pricing strategy. Talked to two users who value authenticity way more than feature count.
Pricing lesson: your customers will often pay more for the thing they actually care about (authenticity > features).
Built the first pass of AI prompts to keep my voice. Felt weirdly easy when it started from my notes.
Tried something new: wrote privately first, then turned it into a post. Zero cringe, 10x faster.
Interviewed Sarah about content anxiety. Her words: 'I want to show up without the performance.'
Real talk from a user today: 'I want to show up without the performance.' That’s the bar I’m building for.
What you actually get
Authentic voice
No generic marketing tone
Zero pressure
Write privately, share confidently
Sustainable posting
Show up without burning out
Mental relief
Focus on building, not posting
Smart content mix
Your notes become lessons, behind-the-scenes, announcements, and social proof
"Posting feels soul-crushing but necessary"
82+ founders already validated this pain point
70% said they want an AI tool that helps them post authentically without the performance anxiety
Stop forcing posts. Start sharing naturally.
Join the waitlist to get early access when BePublic launches. Build in public without the burnout.